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Unbalanced Marketing

The risk of unbalanced marketing is increasing. It’s always been a risk with people favouring the area of marketing they know best rather than truly understanding how it all fits together and how that mix varies business to business, sector to sector and with different target markets.We now have people gravitating into general marketing management…

Shallow Strategy

The world economy has been hit by some substantial crises in recent years. The pandemic and then, whilst that is still raging in parts of the world, we see a brutal war in Europe with millions of people displaced. Inevitably this has resulted in increased coverage and discussion of ‘strategy’ in the news, social media…

Don’t Neglect Your Core (Not a Fitness Post!)

There is a considerable level of sensitivity about imagery and messaging when it comes to marketing. The result can be a grey gloop of imagery and straplines. The undoubted truth about marketing is what you are offering needs to resonate with the target audience, so if that audience happens to be 18-21 and into drill…

Strategy – Some Simple Thoughts

I’ve sat through and facilitated my fair amount of strategy sessions. A good start point is to have a look at what actually constitutes a strategy. Vague and aspirational statements like ‘growth’ or setting some operational objectives does not constitute strategy, no matter how worthy. I think it’s always worth having a look at Michael…

Influencers Don’t Care About Your Brand | The Digital Doctor

The influencer tsunami has reached worrying heights. Washing away the innocent onlookers in the hunt for a quick quid. You’d be amiss to question the influence of influencers. They’ve literally taken over social media. Flooding Instagram, Facebook and Twitter with “honest” recommendations of the latest slimming shakes, curve caressing clothes and even medical marvels! Yes,…

The Spark | June 2019

Time to use marketing skills to aid recruitment Even where recruitment agencies are being used, they are not always able to deliver people to an organisation. Recruitment is about marketing your firm to quality new hires and articulating reasons as to why they should join you rather than the competition. We help firms build their…