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Marketing as a discipline has an ever expanding tool kit with some tools requiring the support of specialists. They can be used in a variety of ways and some can provide a wealth of statistics to assist with calculating return on investment. There is always a need to justify expenditure, which can be tricky in…

Conical MD Steve Bedford recently presented at an international on-line conference on the subject of web project management. Steve was joined by Robert Algeri of the US web agency ‘Great Jakes’. Steve’s presentation pulled content from his experience of running web projects within the professional services sector. One of the themes explored by Steve and…

It really does seem as if the business world is a football that has been kicked into another park. All the planning and forecasting is now having to be re-written in the context of a very different operating environment. Activity has speeded up in some areas and ground to a halt in others. But what…

It’s safe to say, as a digital marketing firm, what a professional services firm does online matters. Whether that’s website optimisation, digital communications or even engaging content, what a firm does on their computer screen could be the difference between success and failure. However, in the rush for a digital first mindset, should the process…

Many of us I am sure, get sent a multitude of sales/marketing content across pretty much all channels. On LinkedIn, life coaches make contact daily. Through e-mail, lots of IT companies and ‘business sales’ specialists hammer my in-box. Some pretty poor looking direct marketing/ SEO or web guys also ‘reach out’ to me. In print, it…

Design can be a tricky thing. What constitutes good design can be a subjective thing. We all have different designs for our living rooms, so why should we agree on what a website, an e-mail, an advert or an exhibition stand should look like? Bad design is perhaps easier to determine. Busy, poor layout, buried or…