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The pandemic was a massive shock. Although some scientists had suggested something like this was pretty much inevitable, it is doubtful Governments, let alone businesses, included it in strategic planning considerations. Just as organisations responded to the pandemic and the arrival of inflation and disrupted supply chains, we were hit by a major war, which…

Much of the terminology surrounding digital campaigning can be baffling. Terms like PPC, SEO, CTR and so on are widely dropped into conversations about digital marketing campaigns, building a level of mystique about this strange world. However, there are some basics that can help add a degree of clarity. First up a very simple question:…

As we start 2022 there is one issue that is dominating the planning of many organisations – resourcing. Contrary to many expectations the job market has tightened and vacancies seem to be outstripping supply. Good quality talent is in short supply, and businesses are focussing on talent retention. Good marketing can play a key role…

Marketing as a discipline has an ever expanding tool kit with some tools requiring the support of specialists. They can be used in a variety of ways and some can provide a wealth of statistics to assist with calculating return on investment. There is always a need to justify expenditure, which can be tricky in…

Conical MD Steve Bedford recently presented at an international on-line conference on the subject of web project management. Steve was joined by Robert Algeri of the US web agency ‘Great Jakes’. Steve’s presentation pulled content from his experience of running web projects within the professional services sector. One of the themes explored by Steve and…

It really does seem as if the business world is a football that has been kicked into another park. All the planning and forecasting is now having to be re-written in the context of a very different operating environment. Activity has speeded up in some areas and ground to a halt in others. But what…