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SEO Top Tips – Don’t forget your audience!

Search Engine Optimisation (SEO) is a phrase you’ve most likely heard of before. You know it’s important, but as to where to begin with improving SEO on your website… well, that’s why you clicked on this article. Welcome. Let us gently guide you through some SEO top tips to help improve your organic search ranking!…

Professional Services Selling – More than Networking

It’s incredible how troubled the professions can be about the word selling. Often it is used interchangeably with ‘business development’ or even the wider discipline of marketing. It’s not exactly a dirty word, but the professions do shy away from it. This needs to be challenged given it is a central skill set which is…

Is Strategic Planning Dead?

The pandemic was a massive shock. Although some scientists had suggested something like this was pretty much inevitable, it is doubtful Governments, let alone businesses, included it in strategic planning considerations. Just as organisations responded to the pandemic and the arrival of inflation and disrupted supply chains, we were hit by a major war, which…

Avoid the Digital Campaign Broad Brush

Much of the terminology surrounding digital campaigning can be baffling. Terms like PPC, SEO, CTR and so on are widely dropped into conversations about digital marketing campaigns, building a level of mystique about this strange world. However, there are some basics that can help add a degree of clarity. First up a very simple question:…

Resourcing – The Challenge of 2022?

As we start 2022 there is one issue that is dominating the planning of many organisations – resourcing. Contrary to many expectations the job market has tightened and vacancies seem to be outstripping supply. Good quality talent is in short supply, and businesses are focussing on talent retention. Good marketing can play a key role…

‘Marketing: Planning with a Sprinkle of Magic!”

Marketing as a discipline has an ever expanding tool kit with some tools requiring the support of specialists. They can be used in a variety of ways and some can provide a wealth of statistics to assist with calculating return on investment. There is always a need to justify expenditure, which can be tricky in…