Case studies

Feline Fayre

Feline Fayre is a premium cat food brand. The brand operates in a highly competitive market place competing against household brands with substantial international marketing budgets. Conical was appointed to open up an on-line sales channel for the brand. Support is provided through a digital marketing outsource agreement.

Support for this client includes:

  • Digital strategy formulation
  • New web project management and design
  • Active management of social media campaigns
  • Pay per click promotional management
  • Social media campaigns
  • Search Engine Marketing

Highlights from this support include:

  • A new website delivered within 6 weeks
  • 144.45% increase in sales within the first month
  • 283.92% increase in Facebook organic reach
  • An initial 707.7% ROI