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Partners & Directors Sleepwalking into Trouble

We work a great deal with professional services firms. Those we do not end up working with often share a weakness. Even some we work with show this trait. The thing is, and this is incredibly frustrating, the problems this weakness brings can be avoided. So what is this weakness? It is a weakness that…

Conical Wins Two Major Marketing Awards – for Design and Branding and Care Sector Marketing

Corporate Vision has recently announced that Conical has won ‘Best Design & Branding Marketing Consultancy UK’ and an ‘Award for Excellence in Care Sector Outsourced Marketing’. The awards were in the Corporate Vision 2016 Marketing, PR and Communications Awards. Jazmin Collins, Awards Coordinator, expressed her pride in all of her award winners: “This awards programme…

marketing strategy – the only constant is change

I for one dislike cheesy management ‘guru’ statements. My least favourite is ‘don’t work in your business work on it.’ So concise, so easy to say, so wise but how to do it? No matter, ‘change’ the eternal challenge to the marketing profession, is very much on the agenda. Why? Well there are some pretty…

The Super Seven Professional Services Marketing Tips

Ok this is a bit of fun. But what are the ‘Super Seven’ factors of good professional services marketing ? How about these. 1. Define your market, identify niches and stick to them. 2. Be willing to say no. Don’t try and serve everyone. 3. Thought leadership. This is a knowledge driven sector after all….

3 Things Google’s Digital Garage Get Wrong.

I must confess that I have been meaning to write about this for a while now, but I have had a dilemma. I would never want to put anyone off from learning new skills or gaining knowledge. But it’s worthwhile considering these three points before getting in to the 89 lessons that Google’s Digital Garage…

Marketing Planning – an aid to integrated thinking

Building a marketing plan can be a daunting prospect. Whilst a plan may take on monumental proportions in large corporates in smaller organisations this need not be the case. If there is no formal business plan in place then it is well worth deploying some strategy tools. These help determine the competitive context of the…