News, Views & Downloads

Why Law Firms need marketers who understand their industry.

Many law firms struggle to effectively use the marketing tools available to them. A mix of self-styled digital gurus and business to consumer thinking has left professionals in the legal sector with a confused approach to their marketing. Conical are experts in the legal sector with over 20 years of experience growing busy law firms….

Spring 2019 | News, Views and Awards

Conical wins two major marketing awards in 2019 Conical has been recognised as the Best Marketing Consultancy UK in the Lawyer International Legal 100 Awards, and Marketing Firm of the Year 2019 UK Corporate Vision, at the 2019 Corporate Excellence Awards. Why did we win? Conical has written several authoratative reports on sector specific marketing,…

Is The Pen Mightier Than The Sword?

It’s safe to say, as a digital marketing firm, what a professional services firm does online matters. Whether that’s website optimisation, digital communications or even engaging content, what a firm does on their computer screen could be the difference between success and failure. However, in the rush for a digital first mindset, should the process…

Conical Wins Two Major Marketing Awards in 2019

Conical has been recognised as the Best Marketing Consultancy UK in the Lawyer International Legal 100 Awards. And also – Marketing Firm of the Year 2019 UK Corporate Vision, at the 2019 Corporate Excellence Awards   Why did we win? Conical have written 3 reports on specific sector marketing. Have provided best practice guidance to…

Conical MD, Steve Bedford, Speaks at LegalEx

Steve Bedford is the MD at Conical whom specialise in marketing support for professional services firms. Steve has previously held roles as Marketing Director in 2 FTSE companies, spoken at events around the world and authorised several reports on professional service firm marketing. He spoke about the need for integrated marketing in specific sectors. Marketing…

Conical and Distinctly Publish Free Guide on Law Firm Digital Marketing

Law firms often struggle to use the digital marketing tools available to them. But this gap in knowledge has been filled with the release of this free guide, created by Conical and Distinctly. Conical and Distinctly have both been supporting law firms with their web, digital and integrated marketing needs for many years. This guide…