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Shallow Strategy

The world economy has been hit by some substantial crises in recent years. The pandemic and then, whilst that is still raging in parts of the world, we see a brutal war in Europe with millions of people displaced. Inevitably this has resulted in increased coverage and discussion of ‘strategy’ in the news, social media…

Lisa Bates-Wallis joins Conical

We are delighted to announce that Lisa Bates-Wallis has joined Conical as an Account Director. Lisa has a distinguished career history that includes being an Executive Director at St Albans Chamber of Commerce and a business magazine editor. Lisa brings a wealth of experience of managing events, social media, journalism and content generation. Her engaging…

Resourcing – The Challenge of 2022?

As we start 2022 there is one issue that is dominating the planning of many organisations – resourcing. Contrary to many expectations the job market has tightened and vacancies seem to be outstripping supply. Good quality talent is in short supply, and businesses are focussing on talent retention. Good marketing can play a key role…

‘Marketing: Planning with a Sprinkle of Magic!”

Marketing as a discipline has an ever expanding tool kit with some tools requiring the support of specialists. They can be used in a variety of ways and some can provide a wealth of statistics to assist with calculating return on investment. There is always a need to justify expenditure, which can be tricky in…

Steve Bedford’s Presentation to a Global Conference

Conical MD Steve Bedford recently presented at an international on-line conference on the subject of web project management. Steve was joined by Robert Algeri of the US web agency ‘Great Jakes’. Steve’s presentation pulled content from his experience of running web projects within the professional services sector. One of the themes explored by Steve and…

Tactical Marketing in a Challenging Environment

It really does seem as if the business world is a football that has been kicked into another park. All the planning and forecasting is now having to be re-written in the context of a very different operating environment. Activity has speeded up in some areas and ground to a halt in others. But what…