News, Views & Downloads

Influencers Don’t Care About Your Brand | The Digital Doctor

The influencer tsunami has reached worrying heights. Washing away the innocent onlookers in the hunt for a quick quid. You’d be amiss to question the influence of influencers. They’ve literally taken over social media. Flooding Instagram, Facebook and Twitter with “honest” recommendations of the latest slimming shakes, curve caressing clothes and even medical marvels! Yes,…

The Spark | June 2019

Time to use marketing skills to aid recruitment Even where recruitment agencies are being used, they are not always able to deliver people to an organisation. Recruitment is about marketing your firm to quality new hires and articulating reasons as to why they should join you rather than the competition. We help firms build their…

Social Media doesn’t belong to you. It belongs to your audience | The Digital Doctor

The clue to Social Media is in its name. It’s a channel that allows you to be social with your audience; but more importantly, it’s a platform that empowers your audience to ignore you. As a brand, Social Media can often feel incredibly one sided – you’re putting all the effort into creating content, yet…

Why Law Firms need marketers who understand their industry.

Many law firms struggle to effectively use the marketing tools available to them. A mix of self-styled digital gurus and business to consumer thinking has left professionals in the legal sector with a confused approach to their marketing. Conical are experts in the legal sector with over 20 years of experience growing busy law firms….

Spring 2019 | News, Views and Awards

Conical wins two major marketing awards in 2019 Conical has been recognised as the Best Marketing Consultancy UK in the Lawyer International Legal 100 Awards, and Marketing Firm of the Year 2019 UK Corporate Vision, at the 2019 Corporate Excellence Awards. Why did we win? Conical has written several authoratative reports on sector specific marketing,…

Is The Pen Mightier Than The Sword?

It’s safe to say, as a digital marketing firm, what a professional services firm does online matters. Whether that’s website optimisation, digital communications or even engaging content, what a firm does on their computer screen could be the difference between success and failure. However, in the rush for a digital first mindset, should the process…