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Don’t Neglect Your Core (Not a Fitness Post!)

There is a considerable level of sensitivity about imagery and messaging when it comes to marketing. The result can be a grey gloop of imagery and straplines. The undoubted truth about marketing is what you are offering needs to resonate with the target audience, so if that audience happens to be 18-21 and into drill…

Strategy – Some Simple Thoughts

I’ve sat through and facilitated my fair amount of strategy sessions. A good start point is to have a look at what actually constitutes a strategy. Vague and aspirational statements like ‘growth’ or setting some operational objectives does not constitute strategy, no matter how worthy. I think it’s always worth having a look at Michael…

Influencers Don’t Care About Your Brand | The Digital Doctor

The influencer tsunami has reached worrying heights. Washing away the innocent onlookers in the hunt for a quick quid. You’d be amiss to question the influence of influencers. They’ve literally taken over social media. Flooding Instagram, Facebook and Twitter with “honest” recommendations of the latest slimming shakes, curve caressing clothes and even medical marvels! Yes,…

The Spark | June 2019

Time to use marketing skills to aid recruitment Even where recruitment agencies are being used, they are not always able to deliver people to an organisation. Recruitment is about marketing your firm to quality new hires and articulating reasons as to why they should join you rather than the competition. We help firms build their…

Social Media doesn’t belong to you. It belongs to your audience | The Digital Doctor

The clue to Social Media is in its name. It’s a channel that allows you to be social with your audience; but more importantly, it’s a platform that empowers your audience to ignore you. As a brand, Social Media can often feel incredibly one sided – you’re putting all the effort into creating content, yet…

Why Law Firms need marketers who understand their industry.

Many law firms struggle to effectively use the marketing tools available to them. A mix of self-styled digital gurus and business to consumer thinking has left professionals in the legal sector with a confused approach to their marketing. Conical are experts in the legal sector with over 20 years of experience growing busy law firms….