News, Views & Downloads

Don’t Dilute Your Brand through Sloppy Communications

Design can be a tricky thing. What constitutes good design can be a subjective thing. We all have different designs for our living rooms, so why should we agree on what a website, an e-mail, an advert or an exhibition stand should look like? Bad design is perhaps easier to determine. Busy, poor layout, buried or…

3 Things Google’s Digital Garage Get Wrong.

I must confess that I have been meaning to write about this for a while now, but I have had a dilemma. I would never want to put anyone off from learning new skills or gaining knowledge. But it’s worthwhile considering these three points before getting in to the 89 lessons that Google’s Digital Garage…

Conical at major NEC Exhibition

The show ran for several days at the NEC. Conical provided design support for the organisers including: branding, advertising, print, digital, e-mail campaigns, and outsourced marketing support.

Video adverts for accountancy client

Conical has recently completed several video adverts for an accountancy client. The adverts are displayed on-line and at gyms. They make use of video and multi-media techniques to convey a sense of fun and professionalism.

Horses for Social Courses

Social media poses many professional services firms a problem. Some have inflated expectations, others are intimated by the concept, others struggle through and others make a decent return from it. Clearly there is much that could be said about social media but what follows may be helpful. For many high value service providers where trust,…

Big or Small, Marketing Planning is Essential

If you do not have a marketing plan you need to get one. The front end of that plan should consider the strategic options and pressures on the business. Once they have been considered then a tactical campaign can be devised followed by a budget. There are plenty of good sources on marketing planning with…