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The Super Seven Professional Services Marketing Tips

Ok this is a bit of fun. But what are the ‘Super Seven’ factors of good professional services marketing ? How about these. 1. Define your market, identify niches and stick to them. 2. Be willing to say no. Don’t try and serve everyone. 3. Thought leadership. This is a knowledge driven sector after all….

Marketing Planning – an aid to integrated thinking

Building a marketing plan can be a daunting prospect. Whilst a plan may take on monumental proportions in large corporates in smaller organisations this need not be the case. If there is no formal business plan in place then it is well worth deploying some strategy tools. These help determine the competitive context of the…

The Key Role of Trust in Professional Services Marketing

High value professional services are tricky things. You can rarely trial them prior to consumption; by definition they are likely to be expensive (yet could offer great value) and often they are intangible. Given this, they are difficult things to sell or market. Central to the challenge is an absolute requirement to establish trust in…

Professional Services Branding

I have been involved in numerous professional services branding evolution or re-branding projects. When operating as Head of Marketing in a FTSE company we went from a decentralised holding company of about 100 brands to a more centralised entity sharing a common brand identity. The change was challenging, not from a marketing or communications perspective…

Conical Appoints Steven Dumbleton as Digital Consultant

Continued demand for digital consultancy support has resulted in the appointment of Steven Dumbleton as Digital Consultant at Conical. Steven has a mix of corporate and academic experience in digital marketing. He will join project teams working on web development, social media, SEO, content and wider outsourced marketing.

How not to market accountancy services…or any other service for that matter!

I have just had one of those calls. One of those calls that makes you despair about the world of marketing. It went something like this. International no number caller display (note to self this will be an annoying call). Call maker begins the call qualifying in a rather direct way if I am senior…