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Resourcing – The Challenge of 2022?

As we start 2022 there is one issue that is dominating the planning of many organisations – resourcing. Contrary to many expectations the job market has tightened and vacancies seem to be outstripping supply. Good quality talent is in short supply, and businesses are focussing on talent retention. Good marketing can play a key role…

‘Marketing: Planning with a Sprinkle of Magic!”

Marketing as a discipline has an ever expanding tool kit with some tools requiring the support of specialists. They can be used in a variety of ways and some can provide a wealth of statistics to assist with calculating return on investment. There is always a need to justify expenditure, which can be tricky in…

Why Law Firms need marketers who understand their industry.

Many law firms struggle to effectively use the marketing tools available to them. A mix of self-styled digital gurus and business to consumer thinking has left professionals in the legal sector with a confused approach to their marketing. Conical are experts in the legal sector with over 20 years of experience growing busy law firms….