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Is Strategic Planning Dead?
The pandemic was a massive shock. Although some scientists had suggested something like this was pretty much inevitable, it is doubtful Governments, let alone businesses, included it in strategic planning considerations. Just as organisations responded to the pandemic and the arrival of inflation and disrupted supply chains, we were hit by a major war, which…
Unbalanced Marketing
The risk of unbalanced marketing is increasing. It’s always been a risk with people favouring the area of marketing they know best rather than truly understanding how it all fits together and how that mix varies business to business, sector to sector and with different target markets.We now have people gravitating into general marketing management…
Avoid the Digital Campaign Broad Brush
Much of the terminology surrounding digital campaigning can be baffling. Terms like PPC, SEO, CTR and so on are widely dropped into conversations about digital marketing campaigns, building a level of mystique about this strange world. However, there are some basics that can help add a degree of clarity. First up a very simple question:…
Shallow Strategy
The world economy has been hit by some substantial crises in recent years. The pandemic and then, whilst that is still raging in parts of the world, we see a brutal war in Europe with millions of people displaced. Inevitably this has resulted in increased coverage and discussion of ‘strategy’ in the news, social media…
Lisa Bates-Wallis joins Conical
We are delighted to announce that Lisa Bates-Wallis has joined Conical as an Account Director. Lisa has a distinguished career history that includes being an Executive Director at St Albans Chamber of Commerce and a business magazine editor. Lisa brings a wealth of experience of managing events, social media, journalism and content generation. Her engaging…
Resourcing – The Challenge of 2022?
As we start 2022 there is one issue that is dominating the planning of many organisations – resourcing. Contrary to many expectations the job market has tightened and vacancies seem to be outstripping supply. Good quality talent is in short supply, and businesses are focussing on talent retention. Good marketing can play a key role…