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Let’s get to the punchline early……we do! Pretty much any organisation needs to look at all of its digital channels and think about the effectiveness of them in reaching target audiences and which channel should be used, in which way, for which objective. We cannot just look at digital marketing as a unified whole. Different…

Search Engine Optimisation (SEO) is a phrase you’ve most likely heard of before. You know it’s important, but as to where to begin with improving SEO on your website… well, that’s why you clicked on this article. Welcome. Let us gently guide you through some SEO top tips to help improve your organic search ranking!…

It’s incredible how troubled the professions can be about the word selling. Often it is used interchangeably with ‘business development’ or even the wider discipline of marketing. It’s not exactly a dirty word, but the professions do shy away from it. This needs to be challenged given it is a central skill set which is…

The pandemic was a massive shock. Although some scientists had suggested something like this was pretty much inevitable, it is doubtful Governments, let alone businesses, included it in strategic planning considerations. Just as organisations responded to the pandemic and the arrival of inflation and disrupted supply chains, we were hit by a major war, which…

The risk of unbalanced marketing is increasing. It’s always been a risk with people favouring the area of marketing they know best rather than truly understanding how it all fits together and how that mix varies business to business, sector to sector and with different target markets.We now have people gravitating into general marketing management…

Much of the terminology surrounding digital campaigning can be baffling. Terms like PPC, SEO, CTR and so on are widely dropped into conversations about digital marketing campaigns, building a level of mystique about this strange world. However, there are some basics that can help add a degree of clarity. First up a very simple question:…