Conical wins two major
marketing awards in 2019
Conical has been recognised as the Best Marketing Consultancy UK in the Lawyer International Legal 100 Awards, and Marketing Firm of the Year 2019 UK Corporate Vision, at the 2019 Corporate Excellence Awards.
Why did we win?
Conical has written several authoratative reports on sector specific marketing, provided best practice guidance to industry bodies, run Marketing Masterclasses for professional firms as well as advising many firms on their marketing content and guiding their strategy.
What are we doing now?
Conical is currently working on advertising campaigns for several professional services firms, created a highly innovative animation for a fast growing tech consultancy, and published a free guide on Law Firm Marketing.
Other news and views
Conical MD, Steve Bedford, speaks at LegalEx
Steve spoke about the need for an integrated approach to marketing.
“It was fantastic to speak at such a prestigious event and engage with so many like-minded people. It is very easy for professional firms to become unbalanced in their marketing. Various tools achieve different objectives and these need to be deployed with an understanding of the sales process for a particular service."
Is the pen mightier than the sword?
The amount of communication channels continues to diversify. However, there are lessons to be learned from the tech. sector, where some surprisingly simple thinking can have a major impact on opportunity generation.