Where
marketing
comes
alive

Distinctive

A heady cocktail of outstanding knowledge, low overheads and innovation in thought and design.
Collectively this constitutes substantial value for our clients.
We have won much respect for our work in terms of awards and landmark projects.
The biggest accolade though is long standing relationships with our clients.

We focus on working with a relatively small number of clients in a few sectors.
This means we understand the sales and marketing process in our chosen sectors.

We know our onions

We focus on a few sectors where our understanding is probably unrivalled

Professional Services Marketing - our core

We are one of the most experienced agencies guiding accountancy marketing, law firm marketing, financial services marketing, exhibition organisers, education and other high value services.

Technology Marketing

This is a sector that shares many characteristics with professional services marketing however, the culture is often faster moving, entrepreneurial and vibrant. We work with business leaders to help deliver their strategic vision.

B2B Marketing

Often seen as the poor relative of consumer marketing. We however love this sector and understand it. Often the target market is smaller and the tactics more focused. Something consumer only agencies often just don’t get!

Niche Consumer Digital Marketing

We are a bit of a disruptor when it comes to consumer marketing. Our results from highly cost-effective digital marketing campaigns are incredibly good….and this is attracting attention.

How it comes to life

Outsource

Retained marketing support. Building an entire marketing function for a client or supporting an internal team.
Retained/Non-exec style Marketing Director services.
Marketing mentoring for in-house teams.

Digital

Retained digital marketing support to cover: e-mail, digital advertising and PPC, Search engine marketing and web updating.

New web projects, integrated communications support covering content marketing, PR and social media.

Strategy

We offer Retained/Non-exec style Marketing Director services for a number of professional services firms.
For many clients we act as the strategic lead - researching and creating marketing strategy documents and full marketing plans.

Design

Our creative team lead a wide range of branding and graphic design projects for our clients.
Equally at home designing a concept for a new web site, digital advertising campaigns or promotional literature and advertising for print.

Delivery

Rayner Essex

Accountancy

view case study

Debenhams Ottaway

Legal

view case study

Sandhata

Technology

view case study

Storyshare

Technology

view case study

Duncan & Toplis

Accountancy

view case study

Manchester Furniture Show / January Furniture Show

Events

view case study

News, Views & Downloads

Conical Recognised in Finance Monthly UK Marketing Awards

Conical has picked up the Marketing Advisory firm of the year award from Finance Monthly magazine. Well done team Conical! This award builds on other awards generated through a combination of industry research and customer feedback. Conical has for many years been supporting the financial sector whether it be accountancy firms, IFA’s or others. This...

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Proposition Me?

Many of us I am sure, get sent a multitude of sales/marketing content across pretty much all channels. On LinkedIn, life coaches make contact daily. Through e-mail, lots of IT companies and ‘business sales’ specialists hammer my in-box. Some pretty poor looking direct marketing/ SEO or web guys also ‘reach out’ to me. In print, it...

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Don’t Dilute Your Brand through Sloppy Communications

Design can be a tricky thing. What constitutes good design can be a subjective thing. We all have different designs for our living rooms, so why should we agree on what a website, an e-mail, an advert or an exhibition stand should look like? Bad design is perhaps easier to determine. Busy, poor layout, buried or...

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