Training and Mentoring

Marketing and service quality issues are often seen as 'departmental' responsibilities, which in itself can seriously damage the potential of an organisation. For many organisations marketing and service quality issues should best be seen as organisational culture and personal skill issues. This is especially the case in the service sector where many employees typically have direct contact with a customer or client.

Conical works regularly with clients to identify needs and devise training programmes that enhance general marketing and service quality skills. This client-specific approach ensures that the course content is relevant to the working environment of those who take part in the programme.

At a senior level marketing mentoring is also attractive to some clients, especially in the professional service market where fee earners are often responsible for departmental marketing and business development plans.

Conical MD Steve Bedford has led ‘Marketing Masterclass’ seminars on behalf of the Chartered Institute of Marketing  and has been the key note speaker at events in the UK, Sweden, Germany and Belgium. He is also the author of many articles in well respected publications.