Are you getting stuck knowing what short form social media content you should and shouldn't create? Then follow this simple guide for creating your social media content. Remember, if you wouldn’t find the post interesting yourself, don’t share it or write it.
There are two main social media content types: Curated and Created.
Curated content are posts containing links, or images from a source external to your organisation. On these posts you provide commentary. As a rough guide, provide two to three sentences of commentary or 100 characters for a tweet when posting.
Created content are posts created internally in your organisation; i.e. by you. As a rough guide aim for 300 to 1000 words of commentary or hit your tweet character limit.
Overall, you should be aiming to have one created post for every 5 curated posts.
There are four main post types, each post type should answer a follower’s specific question as below. Aim for a diverse selection of all four.
All posts should contain at least one engaging image or video. Images and video grab the attention of your followers and are more likely to engage them with your post and ultimately your brand.
An image like this perhaps?
When writing a post think, could this be bullet points? Could this be in a list? This makes the post more accessible and quicker to read, ultimately engaging more followers.
Maximize your exposure by posting at least 1-3 times a day. Remember, most of this can be curated content.
Post at different times of the day on different days. Do not have a strict time schedule. You can always schedule posts or allow more than one employee to post.
It may be daunting to have to find content to post frequently. Try the resources below. Pick a relevant article, write a small commentary, then share it.